Examples of compelling fundraising letters

While organizations are choosing to emphasize digital communication in their nonprofit marketing strategy , a compelling fundraising letter is still an essential part of your marketing mix. The best examples of compelling fundraising stories are the ones that come from the heart and connect with potential donors’ emotional sides without making them feel sorry for you. How to write compelling fundraising letters?

What is a fundraising letter template? Why are fundraising letters important? Examples of Effective Fundraising Letters. Personalize your letter. Use first names if possible.

Spell the name right. Never start a letter with “Dear Friend. Thank the donor for his or her past support. There’s nothing worse than writing to a long-time donor as though he.

One of the best ways to raise money for your cause is to create a compelling fundraising letter. While many organizations prefer a digital approach, an actual letter delivered by the U. That is why you must compose fundraising letters that are personable and compelling enough to prompt action. Both nonprofits and individuals may benefit from good letter writing when raising funds for their cause, making it an effective way of forwarding an appeal. Fundraising letters are a staple of non-profit development programs for one reason: they work. Annual appeal letters , year-end fundraising mailings, and other fundraising letters have raised significant revenue for non-profits over the years, and will continue to do so.

In their fundraising appeal e-mail , they included a compelling story about a woman who grew up surrounded by domestic violence and living as a single mother with barely enough food to survive. Determined to make a transformation, she joined Homeboy washing dishes , taking classes , and prioritizing her recovery. They allow your nonprofit to spell out your needs and speak directly to donors about how they can help. You can also send fundraising letters out as part of your annual campaign.

This type of fundraising letter is an optimal chance to share your story, show donors the impact they can make with a gift, and gain support for your mission. But before you put pen to paper—or fingers to keyboard—it ’s a good idea to read up on the best ways to write a fundraising letter. This guide offers specific tips on how to write a donation letter that’s compelling and persuasive. Looking for examples of compelling fundraising letters ? We’ve got ‘em for ya—plus the 4on why fundraising stories matter. Let’s just put this out in the open: it’s hard to ask people for money, especially when it’s a hefty chunk of change.

The four parts to a compelling fundraising letter. Part – Have one message in your fundraising letter which you wish to share with your audience. About Fundraising Letters. You want your letter to be conversational, but not sloppy.

As you read the sample fundraising letter below, take a look at how the language, punctuation, and spacing is used to make the letter look inviting and easy to read. Every good fundraising letter needs a concrete ask. Make a True Ask in Your Letter. Wishy-washy asks just don’t.

It requires thought and. These were just a few compelling fundraising appeal e-mails that stood out to me this year. I would love to share more examples of nonprofit e-mail best practices with you and your organization to help you see the best. Your fundraising letters should be broken up into one or two sentence paragraphs at most.

This makes letters easily skimmable and accessible to those with little time on their hands. Otherwise your letter will end up in the trash along with your master’s thesis if you decide to send that along as well. Even better, we have a wonderful selection of sample letters for you to choose from, in the event that you need a donation letter template of your own.

Even periodic fundraising events such as a corporate-sponsored charity contest , a fundraising athletic event, or an online peer-to-peer campaign will all benefit from your case for support.